The eCommerce Specialist, Direct-to-Consumer is responsible for the day-to-day execution of digital merchandising activities across The Vitamin Shoppe's website and mobile app. This role supports key eCommerce strategies and initiatives to drive digital engagement, enhance customer experience, and contribute to revenue growth. The Specialist collaborates closely with cross-functional teams including Digital Operations, Merchandising, Marketing, CRM, Product Information, and Creative Services to ensure a seamless and on-brand online shopping experience.

• Quality assurance (QA) and activation of new product listings, ensuring all product data, assets, and content meet established requirements.
• Upload relevant blog content to product pages to enhance product storytelling and SEO performance.
• Develop and schedule promotional messaging at the product level in alignment with marketing campaigns.
• Manage cart limit settings in accordance with merchant direction and promotional constraints.
• Create and maintain category pages and featured shops to support campaigns, seasonal initiatives, and emerging product trends.
• Support visual merchandising efforts by optimizing product placements (boosting/burying) based on campaign priorities and new product launches.
• Submit requests and manage approvals for monthly site coupon creation, ensuring accuracy across all promotional details.
• Coordinate creative asset requests to support web and app marketing initiatives, including landing pages and promotional content.
• Complete marketing tactic submissions for monthly campaign packages and new product launches.
• Compile and distribute monthly marketing links for all digital assets; review all customer-facing links to ensure optimal experience.
• Upload SEO-optimized copy to appropriate site pages via the content management system (Amplience).
• Update and distribute weekly sales performance reports using GA4; assist in analysis and insights.
• Maintain regular search term reports, identify key trends, and share actionable insights with internal partners.
• Partner with vendors on store locator asset updates to ensure accuracy and brand consistency.
• Monitor product reviews and customer Q&A; collaborate with vendors to increase review volume and quality.
• Support additional digital merchandising or marketing initiatives as needed.

• 1-3 years eCommerce experience
• Strong organizational skills and acute attention to detail.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Experience working within eCommerce platforms and CMS tools (e.g., Amplience) is a plus.
• Familiarity with digital analytics tools (e.g., GA4) is preferred.
• Ability to manage multiple tasks in a fast-paced environment and meet deadlines.
• Strong written and verbal communication skills.
• Collaborative mindset with the ability to work cross-functionally.

Equal Opportunity Policy

The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.  Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative.  We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith.  To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.