The Sr. Manager, Growth & Performance Marketing is responsible for driving customer acquisition and engagement across paid digital channels.  This role leads omnichannel performance marketing campaigns spanning search, display, affiliate, retail media, and emerging platforms such as TikTok and CTV.  The position is accountable for building and activating first-party data audiences, optimizing and measuring media spend, and partnering with cross-functional teams to deliver profitable growth.  The Sr. Manager will also own agency relationships, testing and building out a culture of experimentation to unlock incremental revenue and efficiency gains.  This role requires strong collaboration with partners on Paid Social, Analytics, CRM, Ecommerce, and Creative teams to deliver full-funnel marketing programs that deliver best in class retail experiences.

• Lead the planning, execution, and optimization of paid media campaigns across search, display, affiliate, retail media, and emerging channels (TikTok, CTV)
• Develop and activate first-party data audiences in collaboration with CRM and loyalty teams to maximize targeting precision
• Partner with Analytics teams to establish incrementality testing frameworks, including geo-testing, holdouts, and marketing mix modeling (MMM)
• Optimize campaigns against measurements like CAC and ROAS, and optimize incrementality while ensuring profitability and sustainable growth
• Collaborate with Product and Ecommerce to improve onsite and app conversion through strategic buying strategies
• Forecast, track, and report on key performance metrics, providing actionable insights to Marketing and Digital leadership
• Stay ahead of industry trends including privacy-first marketing, AI-driven campaign automation, and emerging digital platforms (future state)
• Ability to develop a creative testing flywheel to rapidly experiment with video and personalized content (future state)

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus)
• 7+ years of experience in digital marketing with a focus on performance and growth marketing
• Hands-on expertise in major ad platforms: Google Ads, Meta Ads Manager, TikTok Ads, Amazon Ads, and retail media networks
• Strong understanding of affiliate and influencer-driven performance marketing
• Proficiency in marketing analytics and BI tools (Google Analytics 4, Looker, or equivalent)
• Experience with audience management and first-party data activation 
• Knowledge of privacy-first marketing practices and evolving data regulations (GDPR, CCPA)
• Proven ability to optimize campaigns against CAC, ROAS, and incrementality
• Track record of building and leading test-and-learn programs with measurable business impact
• Excellent communication and leadership skills with the ability to collaborate across finance marketing, eCommerce, analytics, and IT teams

Equal Opportunity Policy

 

The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.  Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

 

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

 

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative.  We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith.  To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.

The salary for this position is based on many factors such as role requirements, skill set, years of experience and other organizational needs. The estimated range is $115,000 - $130,000 per year.